Welcome, Ojexxi!

by | December 1, 2015

Yesterday was a day to meet the OJExxi, brand created by SENAI MODATEC and by FIEMG in partnership with Gustavo Lins, only Brazilian Designer is a permanent member of the Board of Association of Parisian Haute Couture.

Already we tell here about how did this invitation to Gustaf came to Belo Horizonte, your hometown, and develop a modeling course next to MODATEC. It is worth reading the story and learn more about this partnership.

Intuitive modeling course mentor, Gustavo prepared 19 professionals who were divided into two groups: 13 people will be responsible for multiplying the techniques learned and the other six participated in the product group, alongside Gustavo, developed the first collection of the brand OJExxi.

The Museum of Arts and crafts in the square of the station, served as the venue for the presentation of the new brand. Instead of the classic show, with models coming and going, Gustavo opted for a static presentation, in which marionettes of paper, life-size, dressed the parts. The dolls, handled by members of the mining group Giramundo, were “dancing” in the rhythm of the track. Speaking of which, the performance brought varied styles insertions of Orchestra, tango and funk carioca.

Named “Retaining Wall”, the collection brings 105 pieces, in 27 different ways, like jackets, skirts, pants and blouses. Silk, leather, wool, cotton, knit and jersey were the chosen bases. Emphasis on the development of the pictures, that is the result of the creation of 40 panels, made with scraps of fabric, and that were photographed and manipulated until the kaleidoscopic designs. The pieces will be sold in multi-brand from March 2013.

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