Motorola Is Launching Fewer Phones in 2012

by | August 30, 2017

Motorola It has announced that it will be Intel partner to place on the market products with their processors, which this year is launching fewer phones than in 2011. Something like what you already said HTC a few days ago.

Both Motorola and HTC have not had a final quarter of the year very well in terms of sales (Motorola sold slightly less than 6 million Smartphones), and think that a change in strategy is necessary. They consider that they have to throw best phones, instead of many terminals with little difference among them.

In the case of Motorola, some already think that the decision could be influenced by Google, but the CEO of the American company made it clear that decisions takes them independently.

The chosen path of having a smaller range, but most worked and differential, isn’t exactly that has led to success in the past to Nokia, and recently a Samsung, it is rather used by Apple. The reality is that promote and have updated a lot of phones is much more expensive to do it with few terminals in our catalog.

For starters, at CES 2012 have not met his good purposes, since they presented a Droid Razr Maxx, version with more stylized Android phone battery.

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