Facebook Testing Video Ads That Play Automatically

The Facebook today revealed  that began testing a new ad format: from now, when browsing the news feed, both in the desktop and in mobile applications, some users willsee advertising videos that run automatically. The idea of Facebook is to “improve the quality of ads” displayed on the social network.

Ads are not the coolest thing in the world, but at least Facebook has taken steps not to make them so invasive advertising videos. Although they run automatically, the sound will be muted and will play only when you touch or click on the video. If you do not want to see the video, just scroll down the page and execution stops.

Also, for those with very limited data plans, Facebook ensures that video ads will not eat your franchise to access the social network on smartphone. The videos will be downloaded only when you are connected to a network Wi-Fi, as a kind of cache, and later displayed at any time.

Initially, the ads will appear to “a small number of people,” beginning with an advertising action movie Divergent. They will be more like this:

 

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