Apple is not only one of the largest companies in the world, but also second-largest Smartphonehersteller. The infamous iPhone is the product with the most turnover. Despite record sales in the fourth quarter of 2015 the good times may be but soon over.
The early demise was predicted Apple often, but every time they showed critics that they are wrong. The published figures have actually other manufacturers are envious, because Apple with its smartphones makes more profit than the rest of the
industry. Why should a bad mood but now prevail in these records? Quite simply, Apple is too dependent on the iPhone, which
is not very clever at the developments in the Smartphone market. With the iPhone, Apple generated almost 68% of 75.9 billion $-sales and has the lowest growth in contrast to last year just a gradient of 0.4% sales erreicht-since the sale of the first iPhone in 2007. It leads other products such as the iPad and the Mac computers, where sales declined by 25 and 4%, respectively. The new Apple Watch is not specifically mentioned, and can be found with in a category “other products”.
This development can be attributed to several points. The Smartphone market worldwide reached a certain saturation, including other large manufacturers suffer slowly. There are also emerging Chinese companies like Xiaomi, Lenovo or oppo, which for much cheaper offer smartphones and thus secure according to market share. The current economic situation in the game, which discourages due to falling oil prices and a weak China, buyers of it to buy an expensive iPhone comes in all these developments. This development has arrived also at Apple CEO Tim Cook, which has similarly warned the financial world. He speaks of a decline in sales of 14%, which no longer existed, since 2003.
But in the face of these realities, Apple according to Tim Cook will perform no change of course in the form of a cheaper iPhone. It is hoping for an improvement in the economic situation and plans with the growing middle class in countries such as China and India. Both together can act as a growth engine for future iPhones. The next iPhone might be another solution of the problem. In recent weeks, not only quite a few rumors to the next have appeared iPhone 7, but also rumors about a smaller model, the iPhone 5SE. This should cover in particular interests on a handy model as successor of the iPhone 5S. More than 2 years, there is no handy model, what some Smartphone owners Miss and therefore keep on older models. In our rumours we enter closer to the iPhone 5SE. Also the iPhone 7 and 7 plus could provide a further incentive, because this time large differences from the previous model will be available.
The current figures are still satisfactory for Apple, but also for the future must be ensured. In particular the large reserves where you sit (216 billion dollars) you could use quiet to distance itself further from the iPhone. Apple must make it continue to diversify and you need an another “next big thing” in particular.The Apple Watch enough as a new product, not because Smartwatches (yet) is not the masses. Rumors about virtual reality, an Apple car or a real Apple TV exist; concrete is not available.
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