After the first rumors, Apple’s plans for a custom search engine are always concrete. We tell you what want to reach Apple with its new search engine and how the California companies want to make Google flat, here.
As many already know, Apple is a company that places much value on their own “ecosystems”. This means that all the home Apple products work seamlessly with each other. But how can be this so effectively implemented? A decisive prerequisite for uncomplicated interacting of devices is the origin of hard – and software. Apple developed both the hardware and the operating system of products. It is the company possible on technical components to adjust the software and to ensure a fluid user experience.
But also at the Apple, there are still individual elements of software that would be useless without outside assistance products. So far Apple had used namely for its search services in Safari browser or by Siri, Google and Bing, what has of course not tasted the “Eco-system-savvy” group. Therefore Apple has been poised to solve as soon as possible from Google and Bing and to develop an independent search engine.Namely good Apple-entrepreneur-heart. Things in-House are just nicer and easier to control.
But how would Apple replace Google search engine? Finally, this is the number one among the search engine with a market share of 95% (in Germany). The first prerequisite for the search engine has already met with the development of a crawler named Applebot Apple. A Web crawler searches through the network and creates an index, which then could be used for an Apple search engine. In a Support document Apple writes that the bot support including Siri and spotlight. The news website of Watson calls more arguments that speak for Apple search and against Google’s search engine. One Apple do without his program on any advertising, as they draw their revenues through the sales of their products. Google, however, earned his money by the search engine analyses our behaviour on the net and, on us playing to advertising tailored to us.
Privacy as a killer feature
Most Internet users already know that Google collects all the data, such as search, locations, and “Voice-searches”, to adapt the own service as best as possible to the users and to provide relevant advertising to the user. So Google just his money (What do Google know about me?). The services are all free, but paid the end user with his data, he rashly accepted that Google can read all (unencrypted) email and advertising-related information to evaluate. More and more users are however slowly but certainly aware of and want to protect their data. That’s where Apple search comes into play. Respect the privacy and the data protection could be a killer feature for Apple search, and with time, it will become increasingly important, because Apple is in contrast to Google, not on such methods. Therefore, a loss for Google would be inevitable.
Increasing range – problems for Google
According to the “Online marketing Rockstar”, the range of Apple search over the years is expected to increase. As an argument, it is called the mobile use of the Internet will overtake the classic ‘Web surfing’ because it was the “fastest-growing segment of the media”. The fact that Apple earns his money through the sale of its products, such as iPhone, iPad, or Macs but also by apps and movies via iTunes, the company has a great advantage. If they manage to add the search engine seamlessly into the ecosystem, this could cause considerable financial damage on Google. We get a taste of Apple search already. Users have the opportunity that you navigate unknown websites, without needing to know the URL, and without having to use Google. This is achieved by Apple recommends them popular sites in the mobile version of Safari after you type of the first few letters. With iOS 9 was added then the possibility to establish an AdBlocker for the Safari browser.
Admittedly, until Apple search prevails against Google, a lot has to happen. Psychologically caused in my eyes this is a major obstacle. Google is very deeply ingrained in our society, statements such as: “That I googled” just don’t come. Whenever we want to research something an automatism in us lists the path to the Google search engine. But who knows what else in the next few years. We are very excited. What do you think about Apple search? Would you like to surf also prefer ad-free and above all privacy-oriented?
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