The experience of riding in the huge 600 square meter space that occupies the heart of Chapeco already shows that we are not in front of just another good store.
Went To Check And I Was Speechless!
On the one hand, competition bikes used by the biggest names in world cycling. It’s no exaggeration! In terms of technology and performance, these windbreakers with only human strength are comparable to Formula 1 cars. Carbon, titanium, ultralight and sturdy structures; Aerodynamics developed in wind tunnels. Do not be shy, said Ron to me, the owner. Choose a template to try out. “I doubt you’ll ever be the same again.” Yes, he was right.
A few more steps inside the store and I found the female section. They are treated as they deserve: queens of cycling. Bikes sized for the beauty of woman’s body. Colors, materials, performance! All gathered to take you to the most exciting routes, the most unforgettable trips.
The Music Seems To Pop Into My Mind.
I can not concentrate on a bicycle. “We do not just want food, we want to go somewhere,” says Arnaldo Antunes. I reach the section of downhill bikes. Huge dampers and sturdiness.When I take one in the hands, I am impressed by the lightness. Hold on? I ask. And Willian Nava, the sales manager, says yes, and shows the photo of a downhill world champion celebrating the victory next to his bike, exactly the one I have at hand. Further on, a Fat Bike, the one with mud tires almost 10 cm wide. I can not resist and I ask for a ride.
Yes, there is also a space only for bicycles comuters, as they are known in Europe. Made for everyday life, to go to work, to school, to take the kids for a walk, to the ice cream at the end of the week. Design, beauty, efficiency, simplicity. I look at the clock and realize that I’ve been inside the shop for an hour and can not see half of it.
I dare ask to see clothes and helmet. It’s all there, on a beautiful wall painted with the brand’s colors. Summer clothes, winter, half season. Helmets, sneakers, gloves, socks, anything you need. On the exchanger, a new surprise: the lighting comes from inside a bicycle frame. It’s not just decoration, it’s style.
I approach the back of the store. In a huge space a cyclist is measured at the knees by professional cyclist Pierre Zonta, as if he were in a tailor. “Bike fit,” he explains, “We fit the bike to the rider, not a millimeter too thin, not a millimeter less, we only accept perfection.”Beside, a mega structure of maintenance and cleaning of bicycles. Yes, it is the workshop, clean, organized, enlightened. Compliment the Manão, head of the workshop and responsible for the gloss of bikes, intensified by the precise lighting of the store.
I ask for water. They offer me instant ground coffee. The aroma triggers fabulous sensations in the cerebral cortex. The conversation flows freely. Bike shop was never place just to buy. It is an atmosphere to fraternize, to return to being a child, to tell the most fun causes of the last ride. “Need desire, need will”. Yes, the Titans do not advertise, but they certainly pedal as well.
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