For women, it is not enough to be with a beautiful hairstyle, cool makeup or clothes of fashion, it is necessary to be scented. It’s amazing how about whiffing are able to activate our olfactory memory and bring up times and places of our lives, whether they are good or not so nice like that. Knowing how few the importance of a fragrance sexy, involving the essence of brazilian woman, Natura arrives with a delicious novelty, which is all about the summer.
The line Natura Is, which already has those creams that we love so much, now launches the Scented Body Sprays. These follow the aromatic essences of the line of moisturizers, i.e. There is no intermingling of fragrances, you keep the same scent from the cream until the body spray.
Last week attended a brunch delight with the team of nature, where we learn the complexity of creating a unique smell. Starting with the high investment of the company, which is one of the few in the world and the only one in Brazil to have a exclusive perfumer. That’s right, a “genius” in creating delicious, in case compositions Veronica Kato. She develops the aromas from a demand of the marketing team that, after intense market research, you know well what the brazilian wants, i.e., it is a giant wheel of a lot of work!
A perfume takes on average three years to be on sale. It involves from the your concept with detailed briefing, until creation of the formula by perfumer, approval by the team, development of packaging and everything else. Conclusion? The team at Natura is always three years ahead of us in terms of aromatic! Before we know what we want to exhale, they’re working hard at it.
And who told us how does the process of creating a new product is Beatriz Franco, olfactory evaluation, which is in Natura since 93.Pharmaceutical training, she started in product development in perfumery, but there he discovered a gift for the sense of smell. Since then he has done training inside and outside of Brazil to perfect this skill.
She explained to us how it works the backstage of creation. “The perfumer is as a musician, who chooses the olfactory notes which will put on the fragrance, namely, what are the Woods, flowers and fruit. The judge is like the conductor, which will determine the tone of each of the elements“.
Curiosity: there are only 250 performers in the world – the number is less than astronauts. This works with 2,500 professional raw materials to develop a fragrance, which can contain 70 to 300 components. The amazing thing was knowing that the perfumer has all memorized! And as if that wasn’t enough so much investment, Natura manages to stand out among the major brands, with 12 bio-aromáticos that are unique of brazilian biodiversity. In other words, Chanel and Dior have 2,500 items to form combinations, Natura has 2,512. Is really proud to know that a company can be so innovative. That’s the way it works, great talent of Veronica Natura.
Okay, but what are the new fragrances? Cotton, red fruits and macadamia nuts. These launches come to supplement the routine women’s health care, that because of the heat, want to have prolonged the feeling of freshness of the shower at any time of the day, just have in the bag one of the sprays, play some jets in strategic points (wrists and neck) and voila: you’ll be fresh and delicately perfumed. The formulas are free from oil, so it has quick absorption and give sensation of freshness right away.
In the case of new sprays, the perfumer has captured specific features: “with a refreshing and delicate perfume, the version of macadamia nuts has olfactory refreshing floral path, which creates an atmosphere of softness and comfort in everyday life. The fragrance brings a contrast between the freshness and creaminess of the macadamia nuts. Already the softness, comfort and softness of cotton are translated in the olfactory path refreshing floral cotton spray. And the Berries have olfactory path refreshing, fruity with a touch of red fruits“, says Bia Franco. Natura, congratulations on valuing the brazilian woman and invest it to get original essences.
It’s worth having your preferred always at hand! The suggested retail price of sale of Perfumed Body Sprays is R $34.00
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