Levis Launches Commuter Collection with Urban Pedal

Last Saturday, April 25th, Levi’s® gathered around 50 cyclists at its Oscar Freire store in São Paulo to launch its recent Commuter T collection-the line developed by cyclists.

The aim of the tour was to make these urban cycling lovers have the real experience of pedaling using the Levi’s® parts specially developed for them. “It’s one thing for you to tell these people what the line is about, the differentiated technologies and modeling, and it’s another thing you give them the opportunity to really experience these innovations and understand what the Commuter T line is,”says Marina Kadooka, Marketing Coordinator of Levi’s® Brazil.

The cyclists gathered at the Levi’s® store at Oscar Freire at 10:00 a.m., chose their Commuter T parts and, at around 1:00 p.m., they rode on to the brand’s headquarters, also on Oscar Freire Street. With the venue fully prepared for the event, Rui Araújo Silva, the Retail Director of Levi’s® Brazil, told the riders about the importance of the event and the success of the line in countries such as Amsterdam and Berlin.

The Collection

This winter 2015, the collection is stronger and more versatile. For the first time, Levi’s® Commuter T presents the women’s collection and grows even more, with a continuous focus on innovation, form and function.

The new Levi’s® Commuter T women’s line offers comfort, protection and mobility, all in the classic Levi’s® style. Fashion is not sacrificed, since the women’s line has multifunctional products to wear day and night, with or without a bicycle. His style values ​​more the basic pieces of the wardrobe than the technical appearance.

Levi’s® Women’s Commuter is creative and pioneering-biking is not your main mode of transportation, but part of your lifestyle. The collection increases the cyclist’s journey with greater comfort, safety and protection.

The women’s Levi’s® Commuter collection includes Skinny pants, High-Rise Jeans, shirt, sweatshirt and Trucker Jacket with a removable, fold-over overcoat. The colors remain classic, in shades of black, gray, blue and white.

For men, the key piece of performance is the CommuterT Windbreaker, with an indigo face and a soft wool blend lining. Thermoregulatory fibers are threaded into the tissue to help cool or heat up, depending on the person’s time and body temperature. In addition, the collection features the 504T Trouser Short.

Technological features of Commuter T’s men’s and women’s collections receive upgrades in stretch for mobility, longer durability, water repellent, antimicrobial technology to ward off odors, and reflectivity for safety, as well as new thermoregulatory fabrics. Additional design details include back support for the bike latch, discreetly positioned utility pockets, lower back hem on the blouses, and higher waistlines on the pants.

Commuter T was developed based on cycling and in a new way to get to work and see the world in style. The look – functional, innovative and intelligent – keeps Levi’s® commitment to quality and utility, but without losing its style.

Pedal On Them. Work On Them. Live In Them.

Levi’s® Winter Collection 2015 Women’s CommuterT

CommuterT Trucker Jacket

Coupled raincoat (waterproof).

Water repellent jacket.

Removable hood on the collar.

Reflectivity for visibility.

Secure storage bags.

Fabric with stretch.

Odor repellent.

Openings for maximum breathability.

CommuterT Long Sleeve Shirt

Longer back bar for added coverage while pedaling.

Thermo-regulating mesh fabric.

Odor repellent.

Raglan sleeve for added mobility.

CommuterT Raglan Crew Neck Sweatshirt

Thermo-regulating mesh fabric.

Hidden side pocket to hold your things.

Lower back hem for coverage while pedaling.

Odor repellent.

CommuterT Skinny

Reflective internal seam for visibility

Back pocket deeper

Higher waist for coverage while pedaling

Fabric with stretch

Odor repellent

 CommuterT High Rise Short

Reflective internal seam for visibility

Back pocket deeper

Greater texture for reinforcement

Fabric with stretch

Levi’s® Winter Collection 2015 Men’s CommuterT

CommuterT Packable Windbreaker

Water repellent and tear proof nylon exterior

Can be folded inside pocket

Lower hem with drawstring for cover while pedaling

Reflective details

Openings for maximum breathability

 CommuterT Trucker Jacket

Removable hood on the collar

Reflectivity for visibility

Safe pockets to store your things

Fabric with stretch

Odor repellent

Water and dust repellent

Removes moisture from the skin

Openings for maximum breathability

Adjustable push-button grips

Back hem and longer sleeves for extra coverage

  511 CommuterT 5-Pocket Jeans

Water and dust repellent

Removes moisture from the skin

Odor repellent

Highest waist for coverage

Reflective internal seam for visibility

Back support for the bicycle latch on the waistband

Hidden side pocket for storing your things

 504 Commuter T Trouser Shorts

Water and dust repellent

Removes moisture from the skin

Odor repellent

Highest waist for coverage

Reflective internal seam for visibility

Reinforced pocket side seam

 

About Levi’s®

The Levi’s® brand symbolizes the classic American style and cool without effort. Since its invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments around the world-capturing the imagination and loyalty of people for generations. Today, the brand portfolio continues to evolve through a relentless pioneering spirit and innovative spirit that is unparalleled in the apparel industry. Our range of jeanswear and accessories is available in more than 110 countries, allowing people around the world to express their personal style. For more information on the Levi’s® brand, its products and stores,out site.

Gallery

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