Apple Considered Buying Imagine Entertainment to Back Down at The End

With the arrival of Carpool Karaoke and Planet of the Apps, it’s clear that Apple has launched the creation of content to try to attack this market although at the moment is only vitaminando Apple Music. But chord with the attitude with respect to acquisitions that we’ve seen recently, it seems that Apple had planned to acquire any producer but finally backed.

MacRumors has reflected a story in the Financial Times stating that Apple would have been talks with Imagine Entertainment, the producer of director Ron Howard. You can make that name you do not sound, but it is the director of films such as Inferno, a beautiful mind, the Da Vinci Code, Apollo 13 or Willow. It is also in front of the future adaptation of the novels of the Dark Tower, whose debut has been delayed until July 28.

One step forward, one step back

In those talks is shuffled from everything: from a deal with which that producer films would appear first in catalogs of Apple to a buy-out of the company so in Cupertino had its own resources to make shooting. But finally, and repeating the rumored with Warner, at Apple, they decided to let it run.

Apparently in Hollywood all they are confused with the Apple strategy. There are many conversations between the company and the producers and distributors of the film industry, but finally it is never comes to any treatment. You may still have to sharpen this strategy better.